• people in office "For information to have impact, it must be easy to find, simple to use, and instantly understandable." Information Design Association
  • fingers typing "Good writers are those who keep the language efficient. That is to say, keep it accurate, keep it clear." Ezra Pound
  • mobile phone laptop notebook "Clear communitation must be the goal of all organisations and writers..."Style Manual
  • woman writing in notepad "Information design is defined as the art and science of preparing information so that it can be used by human beings with efficiency and effectiveness." Robert E. Jacobson
  • writing on paper "Tell me, and I'll forget. Show me, and I may remember. Involve me, and I'll understand." Chinese Proverb
[Instructional design is the]... process by which instruction is improved through the analysis of learning needs and systematic development of learning experiences. Instructional designers often use technology and multimedia as tools to enhance instruction.

- InstructionalDesign.org

Instructional design

Instructional design means creating an educational journey for students that optimises their learning. Acute ID can consult in all aspects of instructional design for both print and online environments.

This includes:

  • editing content to suit the target audience
  • 'chunking' content into manageable pieces to aid understanding and retention
  • defining the content structure for optimum clarity and development of understanding
  • adding mind maps and other graphic organisers where necessary
  • suggesting images, tables, graphics and other media to help clarify content
  • creating pre-tests
  • writing learning objectives and creating appropriate summative assessments
  • creating formative assessments for students to check their progress throughout their learning journey and to enhance learning.