• writing on paper "Tell me, and I'll forget. Show me, and I may remember. Involve me, and I'll understand." Chinese Proverb
  • people in office "For information to have impact, it must be easy to find, simple to use, and instantly understandable." Information Design Association
  • fingers typing "Good writers are those who keep the language efficient. That is to say, keep it accurate, keep it clear." Ezra Pound
  • mobile phone laptop notebook "Clear communitation must be the goal of all organisations and writers..."Style Manual
  • woman writing in notepad "Information design is defined as the art and science of preparing information so that it can be used by human beings with efficiency and effectiveness." Robert E. Jacobson

The purpose of writing is to express meaning: the purpose of publishing is to transmit meaning from a single mind to a large number of other minds. The purpose of editing is to ensure the transmission proceeds as far as possible without impediment.

- Mandy Brett


Editing is an essential part of the writing process. It can ensure that your documents and websites convey exactly the message you want to convey, appropriate to the target audience and the content. Acute ID provides a comprehensive editing service.

Copy editing

  • Does your document have a consistent textual style throughout?
  • Is there also a visual consistency (including typography, layouts, menus, captions etc.)?
  • Do you use language (especially terminology) consistently?
  • Does your language suit the target readership?
  • Do you communicate your information in clear and concise plain English?

Structural editing

  • Is your content complete and fully understandable?
  • Should you cut any of your content for better precision?
  • Should you re-arrange your content for improved clarity of thought?
  • Is your heading hierarchy clear and logical?
  • Should you include references, an index, a glossary or other organisational aids?


  • Are there any mistakes at all in your final document? Spelling? Punctuation? Page numbers? Captions?
  • Are your footnotes, headings, contents pages and other cross-references correct?