• mobile phone laptop notebook "Clear communitation must be the goal of all organisations and writers..."Style Manual
  • woman writing in notepad "Information design is defined as the art and science of preparing information so that it can be used by human beings with efficiency and effectiveness." Robert E. Jacobson
  • writing on paper "Tell me, and I'll forget. Show me, and I may remember. Involve me, and I'll understand." Chinese Proverb
  • people in office "For information to have impact, it must be easy to find, simple to use, and instantly understandable." Information Design Association
  • fingers typing "Good writers are those who keep the language efficient. That is to say, keep it accurate, keep it clear." Ezra Pound
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

- Intl. Institute of Information Design

About our company

Acute Information Design is run by Toni Rachelle Carroll, and uses contract editors, instructional designers and technical writers as workloads require. Toni has twenty years of experience and qualifications in editing, writing, teaching and instructional design.

We at Acute ID can ensure that your information, in print or on the web, is as effective to your purpose as possible.


What our clients say

We approached Acute Information Design to review our training and assessment tools. With over 8 industry experts contributing to the development of our training and assessment resources, Toni was able to adapt the content to ensure consistency throughout the resources. Consistency in the terminology and writing style...
Toni also successfully achieved our tight deadlines without compromising the quality of work provided.

- Ishbel MacConnachie, GoodStart Training College